They don’t buy napkins. They don’t play golf. They aren’t buying cars or homes. And they’re not even eating at Buffalo Wild Wings. So, how will this generation, which is like no other before it, continue to leave its imprint on our culture and business climate? Pavlina Jaine Osta is a millennial pop culture commentator who likes to ‘keep it real’ when talking about her generation. The future belongs to them, but will affect us all.