WHAT IS THE JOB MY PRODUCT HAS BEEN DESIGNED TO DO FOR YOU!?

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The business professor and consultant, Clayton Christensen, first coined the term ‘disruptive innovation’ and now extends that concept to frame the theory of ‘jobs to be done’ to describe a product and its benefit to customers.  Karen Dillon, a protégé, and co-author his latest book, ‘Competing Against Luck’ describes in this podcast.

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